TOM_01 "Top of mind - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_02 "Top of mind - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_03 "Top of mind - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_04 "Top of mind - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_05 "Top of mind - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_06 "Top of mind - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_07 "Top of mind - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_08 "Top of mind - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_09 "Top of mind - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_10 "Top of mind - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_11 "Top of mind - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_12 "Top of mind - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TOM_13 "Top of mind - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_01 "Unaided Awareness - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_02 "Unaided Awareness - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_03 "Unaided Awareness - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_04 "Unaided Awareness - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_05 "Unaided Awareness - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_06 "Unaided Awareness - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_07 "Unaided Awareness - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_08 "Unaided Awareness - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_09 "Unaided Awareness - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_10 "Unaided Awareness - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_11 "Unaided Awareness - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_12 "Unaided Awareness - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_13 "Unaided Awareness - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_01 "Aided Awareness - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_02 "Aided Awareness - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_03 "Aided Awareness - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_04 "Aided Awareness - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_05 "Aided Awareness - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_06 "Aided Awareness - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_07 "Aided Awareness - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_08 "Aided Awareness - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_09 "Aided Awareness - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_10 "Aided Awareness - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_11 "Aided Awareness - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_12 "Aided Awareness - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_13 "Aided Awareness - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Consideration_01 "Consideration - Qiaolezi" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_02 "Consideration - Ice Factory" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_03 "Consideration - Zhenxi" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_04 "Consideration - Yili Pasture" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_05 "Consideration - Miaoqu" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_06 "Consideration - Cornetto" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_07 "Consideration - Magnum" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_08 "Consideration - Wall's Max" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_09 "Consideration - Ice+" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_10 "Consideration - Di Lan Sheng Xue" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_11 "Consideration - Nestle True" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_12 "Consideration - BAXY" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_13 "Consideration - Haagen Daz" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
BoughtLast_01 "Bought Last - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_02 "Bought Last - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_03 "Bought Last - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_04 "Bought Last - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_05 "Bought Last - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_06 "Bought Last - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_07 "Bought Last - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_08 "Bought Last - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_09 "Bought Last - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_10 "Bought Last - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_11 "Bought Last - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_12 "Bought Last - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_13 "Bought Last - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
AwInt_01 "Unaided Awareness - Mention 1" categorical[1]
{
  use BeastBrandList
};
AwInt_02 "Unaided Awareness - Mention 2" categorical[1]
{
  use BeastBrandList
};
AwInt_03 "Unaided Awareness - Mention 3" categorical[1]
{
  use BeastBrandList
};
AwInt_04 "Unaided Awareness - Mention 4" categorical[1]
{
  use BeastBrandList
};
AwInt_05 "Unaided Awareness - Mention 5" categorical[1]
{
  use BeastBrandList
};
AwInt_06 "Unaided Awareness - Mention 6" categorical[1]
{
  use BeastBrandList
};
AwInt_07 "Unaided Awareness - Mention 7" categorical[1]
{
  use BeastBrandList
};
AwInt_08 "Unaided Awareness - Mention 8" categorical[1]
{
  use BeastBrandList
};
AwInt_09 "Unaided Awareness - Mention 9" categorical[1]
{
  use BeastBrandList
};
AwInt_10 "Unaided Awareness - Mention 10" categorical[1]
{
  use BeastBrandList
};
SS_SubSample1 "SubSample1" categorical[1]
{
  use BeastregionList
};
SS_SubSample2 "SubSample2" categorical[1]
{
  use BeasttierList
};
TotalUnaided_01 "Unaided Awareness - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_02 "Unaided Awareness - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_03 "Unaided Awareness - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_04 "Unaided Awareness - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_05 "Unaided Awareness - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_06 "Unaided Awareness - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_07 "Unaided Awareness - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_08 "Unaided Awareness - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_09 "Unaided Awareness - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_10 "Unaided Awareness - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_11 "Unaided Awareness - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_12 "Unaided Awareness - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
TotalUnaided_13 "Unaided Awareness - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_01 "Aided Awareness - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_02 "Aided Awareness - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_03 "Aided Awareness - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_04 "Aided Awareness - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_05 "Aided Awareness - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_06 "Aided Awareness - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_07 "Aided Awareness - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_08 "Aided Awareness - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_09 "Aided Awareness - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_10 "Aided Awareness - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_11 "Aided Awareness - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_12 "Aided Awareness - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Aided_13 "Aided Awareness - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_01 "Bought Last - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_02 "Bought Last - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_03 "Bought Last - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_04 "Bought Last - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_05 "Bought Last - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_06 "Bought Last - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_07 "Bought Last - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_08 "Bought Last - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_09 "Bought Last - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_10 "Bought Last - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_11 "Bought Last - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_12 "Bought Last - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
BoughtLast_13 "Bought Last - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Consideration_01 "Consideration - Qiaolezi" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_02 "Consideration - Ice Factory" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_03 "Consideration - Zhenxi" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_04 "Consideration - Yili Pasture" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_05 "Consideration - Miaoqu" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_06 "Consideration - Cornetto" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_07 "Consideration - Magnum" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_08 "Consideration - Wall's Max" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_09 "Consideration - Ice+" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_10 "Consideration - Di Lan Sheng Xue" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_11 "Consideration - Nestle True" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_12 "Consideration - BAXY" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
Consideration_13 "Consideration - Haagen Daz" categorical[1]
{
_1@ "It would be my first choice"              factor(1),
_2 "It's a brand I would seriously consider"  factor(2),
_3 "It's a brand I might consider"            factor(3),
_4 "It's a brand I would not consider"        factor(4)
};
NBSalience_1_01 "Needs Based Salience 1 - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_02 "Needs Based Salience 1 - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_03 "Needs Based Salience 1 - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_04 "Needs Based Salience 1 - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_05 "Needs Based Salience 1 - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_06 "Needs Based Salience 1 - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_07 "Needs Based Salience 1 - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_08 "Needs Based Salience 1 - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_09 "Needs Based Salience 1 - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_10 "Needs Based Salience 1 - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_11 "Needs Based Salience 1 - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_12 "Needs Based Salience 1 - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_1_13 "Needs Based Salience 1 - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_01 "Needs Based Salience 2 - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_02 "Needs Based Salience 2 - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_03 "Needs Based Salience 2 - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_04 "Needs Based Salience 2 - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_05 "Needs Based Salience 2 - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_06 "Needs Based Salience 2 - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_07 "Needs Based Salience 2 - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_08 "Needs Based Salience 2 - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_09 "Needs Based Salience 2 - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_10 "Needs Based Salience 2 - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_11 "Needs Based Salience 2 - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_12 "Needs Based Salience 2 - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_2_13 "Needs Based Salience 2 - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_01 "Needs Based Salience 3 - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_02 "Needs Based Salience 3 - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_03 "Needs Based Salience 3 - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_04 "Needs Based Salience 3 - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_05 "Needs Based Salience 3 - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_06 "Needs Based Salience 3 - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_07 "Needs Based Salience 3 - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_08 "Needs Based Salience 3 - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_09 "Needs Based Salience 3 - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_10 "Needs Based Salience 3 - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_11 "Needs Based Salience 3 - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_12 "Needs Based Salience 3 - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
NBSalience_3_13 "Needs Based Salience 3 - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
Affinity_scale_01 "Affinity - Qiaolezi" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_02 "Affinity - Ice Factory" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_03 "Affinity - Zhenxi" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_04 "Affinity - Yili Pasture" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_05 "Affinity - Miaoqu" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_06 "Affinity - Cornetto" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_07 "Affinity - Magnum" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_08 "Affinity - Wall's Max" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_09 "Affinity - Ice+" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_10 "Affinity - Di Lan Sheng Xue" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_11 "Affinity - Nestle True" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_12 "Affinity - BAXY" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Affinity_scale_13 "Affinity - Haagen Daz" categorical[1]
{
N5 "-5 - Hate it" factor(1),
N4 "-4" factor(2),
N3 "-3" factor(3),
N2 "-2" factor(4),
N1 "-1" factor(5),
_0 "0"  factor(6),
P1 "+1" factor(7),
P2 "+2" factor(8),
P3 "+3" factor(9),
P4 "+4" factor(10),
P5 "+5 - Love it" factor(11)
};
Unique_scale_01 "Unique - Qiaolezi" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_02 "Unique - Ice Factory" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_03 "Unique - Zhenxi" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_04 "Unique - Yili Pasture" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_05 "Unique - Miaoqu" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_06 "Unique - Cornetto" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_07 "Unique - Magnum" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_08 "Unique - Wall's Max" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_09 "Unique - Ice+" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_10 "Unique - Di Lan Sheng Xue" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_11 "Unique - Nestle True" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_12 "Unique - BAXY" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
Unique_scale_13 "Unique - Haagen Daz" categorical[1]
{
_0 "0 - Exactly the same" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Very different" factor(11)
};
MeetNeeds_scale_01 "Meet Needs - Qiaolezi" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_02 "Meet Needs - Ice Factory" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_03 "Meet Needs - Zhenxi" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_04 "Meet Needs - Yili Pasture" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_05 "Meet Needs - Miaoqu" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_06 "Meet Needs - Cornetto" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_07 "Meet Needs - Magnum" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_08 "Meet Needs - Wall's Max" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_09 "Meet Needs - Ice+" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_10 "Meet Needs - Di Lan Sheng Xue" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_11 "Meet Needs - Nestle True" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_12 "Meet Needs - BAXY" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
MeetNeeds_scale_13 "Meet Needs - Haagen Daz" categorical[1]
{
_0 "0 - Doesn't meet your needs at all" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Meets your needs very well" factor(11)
};
Dynamic_scale_01 "Dynamic - Qiaolezi" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_02 "Dynamic - Ice Factory" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_03 "Dynamic - Zhenxi" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_04 "Dynamic - Yili Pasture" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_05 "Dynamic - Miaoqu" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_06 "Dynamic - Cornetto" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_07 "Dynamic - Magnum" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_08 "Dynamic - Wall's Max" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_09 "Dynamic - Ice+" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_10 "Dynamic - Di Lan Sheng Xue" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_11 "Dynamic - Nestle True" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_12 "Dynamic - BAXY" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Dynamic_scale_13 "Dynamic - Haagen Daz" categorical[1]
{
_0 "0 - Follows others" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Leads the way" factor(11)
};
Price_scale_01 "Price - Qiaolezi" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_02 "Price - Ice Factory" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_03 "Price - Zhenxi" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_04 "Price - Yili Pasture" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_05 "Price - Miaoqu" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_06 "Price - Cornetto" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_07 "Price - Magnum" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_08 "Price - Wall's Max" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_09 "Price - Ice+" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_10 "Price - Di Lan Sheng Xue" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_11 "Price - Nestle True" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_12 "Price - BAXY" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Price_scale_13 "Price - Haagen Daz" categorical[1]
{
_0 "0 - Costs the least" factor(1),
_1 "1" factor(2),
_2 "2" factor(3),
_3 "3" factor(4),
_4 "4" factor(5),
_5 "5" factor(6),
_6 "6" factor(7),
_7 "7" factor(8),
_8 "8" factor(9),
_9 "9" factor(10),
_10 "10 - Costs the most" factor(11)
};
Worth_scale_01 "Worth - Qiaolezi" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_02 "Worth - Ice Factory" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_03 "Worth - Zhenxi" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_04 "Worth - Yili Pasture" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_05 "Worth - Miaoqu" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_06 "Worth - Cornetto" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_07 "Worth - Magnum" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_08 "Worth - Wall's Max" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_09 "Worth - Ice+" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_10 "Worth - Di Lan Sheng Xue" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_11 "Worth - Nestle True" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_12 "Worth - BAXY" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
Worth_scale_13 "Worth - Haagen Daz" categorical[1]
{
_1 "Worth less"           factor(1),
_2 "Worth what it costs"  factor(2),
_3 "Worth more"           factor(3)
};
CLUSTA "BD Cons. Typology Q1" categorical[1]
{
  use BeastCLUSTAlist
};
CLUSTB "BD Cons. Typology Q2" categorical[1]
{
  use BeastCLUSTBlist
};
FUN10_01 "Attractive package - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_02 "Attractive package - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_03 "Attractive package - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_04 "Attractive package - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_05 "Attractive package - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_06 "Attractive package - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_07 "Attractive package - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_08 "Attractive package - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_09 "Attractive package - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_10 "Attractive package - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_11 "Attractive package - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_12 "Attractive package - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN10_13 "Attractive package - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_01 "Smooth mouthfeel - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_02 "Smooth mouthfeel - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_03 "Smooth mouthfeel - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_04 "Smooth mouthfeel - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_05 "Smooth mouthfeel - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_06 "Smooth mouthfeel - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_07 "Smooth mouthfeel - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_08 "Smooth mouthfeel - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_09 "Smooth mouthfeel - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_10 "Smooth mouthfeel - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_11 "Smooth mouthfeel - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_12 "Smooth mouthfeel - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN1_13 "Smooth mouthfeel - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_01 "Chewy - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_02 "Chewy - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_03 "Chewy - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_04 "Chewy - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_05 "Chewy - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_06 "Chewy - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_07 "Chewy - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_08 "Chewy - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_09 "Chewy - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_10 "Chewy - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_11 "Chewy - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_12 "Chewy - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN2_13 "Chewy - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_01 "Rich mouthfeel - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_02 "Rich mouthfeel - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_03 "Rich mouthfeel - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_04 "Rich mouthfeel - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_05 "Rich mouthfeel - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_06 "Rich mouthfeel - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_07 "Rich mouthfeel - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_08 "Rich mouthfeel - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_09 "Rich mouthfeel - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_10 "Rich mouthfeel - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_11 "Rich mouthfeel - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_12 "Rich mouthfeel - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN3_13 "Rich mouthfeel - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_01 "Good taste - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_02 "Good taste - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_03 "Good taste - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_04 "Good taste - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_05 "Good taste - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_06 "Good taste - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_07 "Good taste - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_08 "Good taste - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_09 "Good taste - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_10 "Good taste - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_11 "Good taste - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_12 "Good taste - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN4_13 "Good taste - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_01 "Pure taste - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_02 "Pure taste - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_03 "Pure taste - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_04 "Pure taste - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_05 "Pure taste - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_06 "Pure taste - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_07 "Pure taste - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_08 "Pure taste - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_09 "Pure taste - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_10 "Pure taste - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_11 "Pure taste - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_12 "Pure taste - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN5_13 "Pure taste - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_01 "Rich after taste - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_02 "Rich after taste - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_03 "Rich after taste - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_04 "Rich after taste - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_05 "Rich after taste - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_06 "Rich after taste - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_07 "Rich after taste - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_08 "Rich after taste - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_09 "Rich after taste - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_10 "Rich after taste - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_11 "Rich after taste - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_12 "Rich after taste - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN6_13 "Rich after taste - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_01 "In unique shape - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_02 "In unique shape - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_03 "In unique shape - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_04 "In unique shape - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_05 "In unique shape - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_06 "In unique shape - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_07 "In unique shape - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_08 "In unique shape - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_09 "In unique shape - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_10 "In unique shape - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_11 "In unique shape - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_12 "In unique shape - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
DIFF1_13 "In unique shape - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_01 "Romantic - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_02 "Romantic - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_03 "Romantic - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_04 "Romantic - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_05 "Romantic - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_06 "Romantic - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_07 "Romantic - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_08 "Romantic - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_09 "Romantic - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_10 "Romantic - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_11 "Romantic - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_12 "Romantic - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO1_13 "Romantic - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_01 "Energetic - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_02 "Energetic - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_03 "Energetic - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_04 "Energetic - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_05 "Energetic - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_06 "Energetic - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_07 "Energetic - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_08 "Energetic - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_09 "Energetic - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_10 "Energetic - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_11 "Energetic - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_12 "Energetic - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO2_13 "Energetic - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_01 "Cute - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_02 "Cute - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_03 "Cute - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_04 "Cute - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_05 "Cute - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_06 "Cute - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_07 "Cute - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_08 "Cute - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_09 "Cute - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_10 "Cute - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_11 "Cute - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_12 "Cute - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO3_13 "Cute - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_01 "Young - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_02 "Young - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_03 "Young - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_04 "Young - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_05 "Young - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_06 "Young - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_07 "Young - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_08 "Young - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_09 "Young - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_10 "Young - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_11 "Young - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_12 "Young - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO4_13 "Young - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_01 "Fun/interesting - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_02 "Fun/interesting - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_03 "Fun/interesting - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_04 "Fun/interesting - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_05 "Fun/interesting - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_06 "Fun/interesting - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_07 "Fun/interesting - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_08 "Fun/interesting - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_09 "Fun/interesting - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_10 "Fun/interesting - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_11 "Fun/interesting - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_12 "Fun/interesting - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO5_13 "Fun/interesting - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_01 "Icy and exhilarating - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_02 "Icy and exhilarating - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_03 "Icy and exhilarating - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_04 "Icy and exhilarating - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_05 "Icy and exhilarating - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_06 "Icy and exhilarating - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_07 "Icy and exhilarating - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_08 "Icy and exhilarating - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_09 "Icy and exhilarating - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_10 "Icy and exhilarating - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_11 "Icy and exhilarating - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_12 "Icy and exhilarating - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN7_13 "Icy and exhilarating - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_01 "Safe - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_02 "Safe - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_03 "Safe - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_04 "Safe - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_05 "Safe - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_06 "Safe - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_07 "Safe - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_08 "Safe - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_09 "Safe - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_10 "Safe - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_11 "Safe - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_12 "Safe - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
EMO6_13 "Safe - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_01 "Trustworthy - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_02 "Trustworthy - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_03 "Trustworthy - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_04 "Trustworthy - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_05 "Trustworthy - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_06 "Trustworthy - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_07 "Trustworthy - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_08 "Trustworthy - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_09 "Trustworthy - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_10 "Trustworthy - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_11 "Trustworthy - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_12 "Trustworthy - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM2_13 "Trustworthy - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_01 "Love to share with friends - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_02 "Love to share with friends - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_03 "Love to share with friends - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_04 "Love to share with friends - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_05 "Love to share with friends - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_06 "Love to share with friends - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_07 "Love to share with friends - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_08 "Love to share with friends - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_09 "Love to share with friends - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_10 "Love to share with friends - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_11 "Love to share with friends - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_12 "Love to share with friends - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ASS1_13 "Love to share with friends - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_01 "Good ingredients - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_02 "Good ingredients - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_03 "Good ingredients - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_04 "Good ingredients - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_05 "Good ingredients - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_06 "Good ingredients - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_07 "Good ingredients - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_08 "Good ingredients - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_09 "Good ingredients - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_10 "Good ingredients - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_11 "Good ingredients - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_12 "Good ingredients - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN8_13 "Good ingredients - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_01 "High Quality - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_02 "High Quality - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_03 "High Quality - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_04 "High Quality - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_05 "High Quality - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_06 "High Quality - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_07 "High Quality - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_08 "High Quality - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_09 "High Quality - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_10 "High Quality - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_11 "High Quality - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_12 "High Quality - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM3_13 "High Quality - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_01 "Delicate and tasty - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_02 "Delicate and tasty - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_03 "Delicate and tasty - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_04 "Delicate and tasty - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_05 "Delicate and tasty - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_06 "Delicate and tasty - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_07 "Delicate and tasty - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_08 "Delicate and tasty - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_09 "Delicate and tasty - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_10 "Delicate and tasty - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_11 "Delicate and tasty - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_12 "Delicate and tasty - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FAM1_13 "Delicate and tasty - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_01 "Rich milk taste - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_02 "Rich milk taste - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_03 "Rich milk taste - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_04 "Rich milk taste - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_05 "Rich milk taste - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_06 "Rich milk taste - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_07 "Rich milk taste - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_08 "Rich milk taste - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_09 "Rich milk taste - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_10 "Rich milk taste - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_11 "Rich milk taste - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_12 "Rich milk taste - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
FUN9_13 "Rich milk taste - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_01 "Has discount/free gift - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_02 "Has discount/free gift - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_03 "Has discount/free gift - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_04 "Has discount/free gift - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_05 "Has discount/free gift - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_06 "Has discount/free gift - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_07 "Has discount/free gift - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_08 "Has discount/free gift - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_09 "Has discount/free gift - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_10 "Has discount/free gift - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_11 "Has discount/free gift - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_12 "Has discount/free gift - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT1_13 "Has discount/free gift - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_01 "Is placed obviously in freezer - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_02 "Is placed obviously in freezer - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_03 "Is placed obviously in freezer - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_04 "Is placed obviously in freezer - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_05 "Is placed obviously in freezer - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_06 "Is placed obviously in freezer - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_07 "Is placed obviously in freezer - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_08 "Is placed obviously in freezer - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_09 "Is placed obviously in freezer - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_10 "Is placed obviously in freezer - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_11 "Is placed obviously in freezer - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_12 "Is placed obviously in freezer - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT2_13 "Is placed obviously in freezer - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_01 "Like the package design - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_02 "Like the package design - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_03 "Like the package design - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_04 "Like the package design - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_05 "Like the package design - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_06 "Like the package design - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_07 "Like the package design - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_08 "Like the package design - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_09 "Like the package design - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_10 "Like the package design - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_11 "Like the package design - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_12 "Like the package design - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT3_13 "Like the package design - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_01 "BUMO brand is out of stock - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_02 "BUMO brand is out of stock - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_03 "BUMO brand is out of stock - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_04 "BUMO brand is out of stock - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_05 "BUMO brand is out of stock - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_06 "BUMO brand is out of stock - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_07 "BUMO brand is out of stock - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_08 "BUMO brand is out of stock - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_09 "BUMO brand is out of stock - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_10 "BUMO brand is out of stock - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_11 "BUMO brand is out of stock - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_12 "BUMO brand is out of stock - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT4_13 "BUMO brand is out of stock - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_01 "See brand's ad in/out of store - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_02 "See brand's ad in/out of store - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_03 "See brand's ad in/out of store - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_04 "See brand's ad in/out of store - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_05 "See brand's ad in/out of store - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_06 "See brand's ad in/out of store - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_07 "See brand's ad in/out of store - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_08 "See brand's ad in/out of store - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_09 "See brand's ad in/out of store - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_10 "See brand's ad in/out of store - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_11 "See brand's ad in/out of store - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_12 "See brand's ad in/out of store - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT5_13 "See brand's ad in/out of store - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_01 "Recommended by PGs - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_02 "Recommended by PGs - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_03 "Recommended by PGs - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_04 "Recommended by PGs - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_05 "Recommended by PGs - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_06 "Recommended by PGs - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_07 "Recommended by PGs - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_08 "Recommended by PGs - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_09 "Recommended by PGs - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_10 "Recommended by PGs - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_11 "Recommended by PGs - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_12 "Recommended by PGs - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT6_13 "Recommended by PGs - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_01 "Free trial - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_02 "Free trial - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_03 "Free trial - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_04 "Free trial - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_05 "Free trial - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_06 "Free trial - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_07 "Free trial - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_08 "Free trial - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_09 "Free trial - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_10 "Free trial - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_11 "Free trial - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_12 "Free trial - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT7_13 "Free trial - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_01 "Has family pack, easy to carry with me - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_02 "Has family pack, easy to carry with me - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_03 "Has family pack, easy to carry with me - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_04 "Has family pack, easy to carry with me - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_05 "Has family pack, easy to carry with me - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_06 "Has family pack, easy to carry with me - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_07 "Has family pack, easy to carry with me - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_08 "Has family pack, easy to carry with me - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_09 "Has family pack, easy to carry with me - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_10 "Has family pack, easy to carry with me - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_11 "Has family pack, easy to carry with me - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_12 "Has family pack, easy to carry with me - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT8_13 "Has family pack, easy to carry with me - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_01 "Has single pack, easy to carry with me - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_02 "Has single pack, easy to carry with me - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_03 "Has single pack, easy to carry with me - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_04 "Has single pack, easy to carry with me - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_05 "Has single pack, easy to carry with me - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_06 "Has single pack, easy to carry with me - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_07 "Has single pack, easy to carry with me - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_08 "Has single pack, easy to carry with me - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_09 "Has single pack, easy to carry with me - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_10 "Has single pack, easy to carry with me - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_11 "Has single pack, easy to carry with me - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_12 "Has single pack, easy to carry with me - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT9_13 "Has single pack, easy to carry with me - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_01 "Offer free ice pack, easy to carry ice cream - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_02 "Offer free ice pack, easy to carry ice cream - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_03 "Offer free ice pack, easy to carry ice cream - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_04 "Offer free ice pack, easy to carry ice cream - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_05 "Offer free ice pack, easy to carry ice cream - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_06 "Offer free ice pack, easy to carry ice cream - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_07 "Offer free ice pack, easy to carry ice cream - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_08 "Offer free ice pack, easy to carry ice cream - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_09 "Offer free ice pack, easy to carry ice cream - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_10 "Offer free ice pack, easy to carry ice cream - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_11 "Offer free ice pack, easy to carry ice cream - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_12 "Offer free ice pack, easy to carry ice cream - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT10_13 "Offer free ice pack, easy to carry ice cream - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_01 "Has lottery/interactive events - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_02 "Has lottery/interactive events - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_03 "Has lottery/interactive events - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_04 "Has lottery/interactive events - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_05 "Has lottery/interactive events - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_06 "Has lottery/interactive events - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_07 "Has lottery/interactive events - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_08 "Has lottery/interactive events - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_09 "Has lottery/interactive events - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_10 "Has lottery/interactive events - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_11 "Has lottery/interactive events - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_12 "Has lottery/interactive events - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT11_13 "Has lottery/interactive events - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_01 "Has new product - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_02 "Has new product - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_03 "Has new product - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_04 "Has new product - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_05 "Has new product - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_06 "Has new product - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_07 "Has new product - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_08 "Has new product - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_09 "Has new product - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_10 "Has new product - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_11 "Has new product - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_12 "Has new product - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT12_13 "Has new product - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_01 "Has membership activity - Qiaolezi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_02 "Has membership activity - Ice Factory" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_03 "Has membership activity - Zhenxi" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_04 "Has membership activity - Yili Pasture" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_05 "Has membership activity - Miaoqu" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_06 "Has membership activity - Cornetto" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_07 "Has membership activity - Magnum" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_08 "Has membership activity - Wall's Max" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_09 "Has membership activity - Ice+" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_10 "Has membership activity - Di Lan Sheng Xue" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_11 "Has membership activity - Nestle True" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_12 "Has membership activity - BAXY" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
ACT13_13 "Has membership activity - Haagen Daz" categorical[1]
{
_1 "Yes" factor(1),
_2 "No"  factor(0)
};
